Member case study: Skylark Media - How Video Can Inspire a Generation of Engineers

Engineers are undoubtedly the bedrock of the modern world. But how do you attract new blood to the sector? At Skylark Media we work with companies who are harnessing the power of video to communicate their message.

For example, IChemE (The Institution of Chemical Engineers) for whom we produce video case studies to encourage membership.  The video case studies feature the brightest sparks currently working for a variety of sectors, ranging from energy (Shell) to confectionery (Mondelez).

IChemE is the global membership organisation for professionals involved in the chemical, process and bioprocess industries. With a membership exceeding 44,000 members in over 120 countries, IChemE aims to be the organisation of choice for the next generation of chemical engineers. But how to encourage new members? IChemE knew they needed to seek slick video content to get their message out. At Skylark we know that on YouTube alone over 3 billion hours of video is consumed every month. And for every cat video, there’s an enticing and informative video promo that has the potential to inspire its audience. Better still, viewers are 64% more likely to buy into a product or idea after watching a video. The benefits are plain to see.

IChemE case study, Mondelez

Team Skylark’s approach was to invite engineers from across the globe to describe in their own words how chemical engineering has offered them exciting and challenging employment, and crucially how IChemE membership has helped them develop their careers. Filmed against a green screen these videos combine stylish motion graphics and striking stock imagery to illustrate each person’s job role and unique perspective.

The result is a fun, funky and informative series of highly personal films that continue to inspire university graduates and professional engineers alike. Since completion IChemE have presented the videos at over 50 universities up and down the UK and Ireland, from Cork to Sheffield. Neil Young, IChemE’s UK Membership and Market Development Manager, believes the positive response can be put down to the fact that they feature enthusiastic, young, articulate people from a wide range of backgrounds and industries. Engineering students are guaranteed to identify with at least one of the case studies. As a result, the videos have become an invaluable membership tool.

Skylark has subsequently produced a dynamic animated infographic detailing the ins and outs of getting chartered. This 90 second video allows young engineers to get to grips with all the key information without having to wade through reams of wordy prose, perfect for the millennial audience. We also continue to cover IChemE’s glamorous annual awards ceremony which honours the world’s best in various engineering sectors, including energy, water and sustainable technology.

IChemE are thrilled with the video series:

The IChemE team is proud to be associated with these videos. They show chemical engineering, the winners, and the Institution in a great light.
— Andrew Furlong, Head of External Relations

With more and more young people using video to access the information they need, video continues to be a powerful tool for engaging, inspiring, and communicating your message, not to mention attracting the best to your business. Skylark specialises in helping the pioneers of the future showcase their quality, innovation and passion. Contact us today to find out how we can get your message out there.


Call: 0117 2580011

SBRI Funding Competition: Integrated Innovation for Nuclear Decommissioning

The Nuclear Decommissioning Authority (NDA) and Innovate UK are to invest up to £3 million working collaboratively with Sellafield Ltd as an end user. The aim is to create an opportunity for organisations to develop and demonstrate integrated innovative technologies for decommissioning.

Projects should integrate technologies and aim to:

            • minimise human intervention

            • increase productivity

            • optimise waste treatment, packing and routing

Examples of technologies that could be part of projects include:

            • robotics and autonomous systems

            • sensors and detectors

            • imaging

            • artificial intelligence

            • virtual reality

            • digital and ICT

            • big data modelling and simulation

Further information can be found here:

KTN is organising a series of events and registration is open now. The event in Bristol happens on 9th March and you can register your place for free.


Steve Vick International isolate four primary circuit feeder pipes from the SGHWR at Winfrith

Project report

Location: Winfrith

Project: Isolation of four Primary Circuit Feeder Pipes from the Steam Generating Heavy Water Reactor

Contractor: Magnox Limited (previously RSRL)

Equipment: Steve Vick International FOAMBAGS™, umbilical filling system, CCTV and closed cell polyurethane foam

Steve Vick International (SVI) has recently completed a project for Magnox Ltd. The project required SVI to design, test and install FOAMBAGS™ into four Primary Circuit Feeder Pipes attached to the Steam Generating Heavy Water Reactor (SGHWR) at Winfrith.
The operation was undertaken as part of a programme to decommission the cylindrical reactor (SGHWR) which comprises 100 channel tubes beneath, some of which contain Intermediate Level Waste (ILW). Decommissioning the core involves elevating it which in turn presents the risk of ILW falling through the channel tubes. In most instances the ILW is too large to fall out; however, two types of ILW were small enough to fall through four of the channel tubes: the Pencil Loops (50kg) and Interstitial Shield Plugs (10kg).

To remove this risk, preparation work beneath the core was required and it was decided that the safest method was to use a physical plug to prevent any ILW or other debris falling out and through the four channel tubes. Magnox decided that the best and safest option for a physical plug was the SVI FOAMBAG™ system.

Magnox chose to use SVI’s expertise and the FOAMBAG™ system following the company’s successful record of providing similar solutions previously at Winfrith, as well as at Chapelcross, Harwell and Sellafield.

The FOAMBAG™ system was first developed by SVI in the 1980s forflowstopping underground pipes in the safety critical gas distribution industry. For the past 20 years, the company has been working in the nuclear decommissioning and emergency repair sector where FOAMBAG™ technology has proved to be extremely effective in encapsulating and locking down loose contamination.

Post event report: SMRs information lunch

On Wednesday, 30th November about 30 people gathered at Leigh Court to hear updates from experts on SMRs and their deployment in the UK.

This event was designed to be an introduction to SMRs for those who haven't been involved with the Government's on-going competition. It also provided a view of one of the reactor technologies that is currently being considered, to give attendees insight into the timelines, opportunities and challenges that are part of SMR deployment.

If this is a topic that is of interest, the Nuclear Industry Association are running an in-depth conference on SMRs on 27th February. Registration for the event is now open and you can book on their web site.

See links to the information presentations below:

SMR Overview - Ian Truman, Burges Salmon

Why SMRs? Where Next? A Personal View - Richard Beake, Atkins

SMR Deployment Enablers - Kris MacCrory, DAS

The Business Case for the Integral Molton Salt Reactor - Louis Plowden-Wardlaw, Terrestrial Energy

SMRs - A Research and Innovation Perspective - Jamie Townes, SW Nuclear Hub

For more information on this event or any others, please contact us.